Lately, Twitter has begun to play a growing part in information – from being a source to providing the people with a method to comment on and interact with events that were unfolding for journalists. It is worth remembering that while all of those different types of reports seemingly perform different functions (breaking-news feeds for events as they happen, journalists for investigation, and general news brands for encouraging deeper coverage and driving engagement), the lines tend to be blurred.
Twitter has provided an original way for users to get nearer to to journalists and 4-5% of these following at least one form of news report (about 2-9% of all Twitter users) follow a journalist plus one in five (22%) have a journalist as their only type of news content on the site.
It is clear from our investigation that while lots of men and women follow both journalists and a minumum of one sort of newsfeed (either general or breaking), the demographic profile of the groups is slightly different.
While each of the teams we analysed are older than Twitter users that are typical, it is particularly noticeable among those who follow journalists.Also, journalist followers are less female while breaking news reports and subsequent news manufacturers that are general has a considerably more wide-ranging appeal.
Together with the exclusion of Amazon UK (which notably promoted the movies on their service), it is mainly media accounts that deal with celebrity and trend – such as ITV’s Daybreak, People Magazine, and Cosmopolitan UK – which stand out the most in the lead-up to the event.
|The sharpest increase in twitter followers in cumulative take the Oscars story happens at around midnight in the UK. DeGeneres’s report does not appear at this stage because she’d already talked about the awards in the lead-up to the service and additional tweets by her didn’t raise unique any further.|
Given that up to this stage the majority of tweets came from entertainment journalists and celebrities, the increase in cumulative reach was not comparatively small due to the differing profile of individuals following this mainstream news organisation.
Further discussion was generated after comments by the New Statesman as well as Labour News feed, but for of a week the report remained niche – reaching only about a fifth of the Twitter people and being talked about with a select variety of political and news accounts.…